Although the majority of our customers are women, VMD has proven to draw men and children simply because our events are filled with great products, entertainment, and a charming atmosphere.
Women make up over 51% of the U.S. with a population of 153.6 million. More importantly, their steadily growing earning power and rising influence in the world creates advertising opportunity to which businesses are swarming. Naturally, as female earning power increases, women's spending decisions are becoming increasingly important.
"Women buy or influence the purchase of 85% of all products and services sold in the U.S."
Today, women buy or influence the purchase of 85% of all products and services sold in the U.S. Many companies are realizing the importance of a marketing strategy specifically aimed at women.
That is what we do. We are for the everyday woman. We help businesses, sponsors and charities reach women by giving them a stress free environment to shop, dream, and get away.